The eighteenth chapter of The Bedford Researcher, which is titled Understanding Design Principles, is split into two sections. The first section talks about how to design your document effectively. It begins with talking about different design principles, such as balance, emphasis, and placement, and how to use them for best effect. This section then closes with talking about how to design your document for different genres and how your readers will expect different designs depending on the genre, as that affects how easily the reader will be able to find the information in your document.
The second section talks about different elements that can be used in designing a document. This section goes into a number of specific details about what elements that can be changed on your document and how to change the elements mentioned to make the document fit a specific genre, such as how to use photographs and charts for maximum effect. This section also briefly goes over how to align your document, what fonts to use, and how much line spacing you want for your document.
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